The Top Reasons Feel Foods Ltd. Canada CSE: (FEEL) U.S. OTC: (FLLLF) Could Be The Next Plant-Based Upstart
The plant-based boom isn’t going away. At least, not any time soon.
In fact, we’re looking at an industry that could grow 100-fold by 2050 to $1.4 trillion, says Credit Suisse. All as demand for plant-based alternatives runs higher.(1)
According to Meticulous Research, increasing incidences of animal protein intolerance, growing urbanization with new consumer aspirations, significant venture investments in plant-based product companies, and an increasing vegan population have driven the market’s growth.(2)
In addition, according to Alan Jope, Unilever’s Chief Executive, “We are seeing in every single country in the world a shift towards more plant-based diets, even in emerging markets.”(3)
Tyson, Smithfield, Perdue, Hormel, Nestle have jumped on the plant-based bandwagon, for example.(15)
Even fast-food chains like McDonald’s introduced a McPlant meatless burger. (16) Jimmy Dean added plant-based patties, including the Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich, and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.(17)
No wonder some of the top plant-based stocks have pushed aggressively higher as of late.
- Beyond Meat ran from a May 13, 2021 low of about $99.86 to a recent Jun 30, 2021 peak of $160.28.(4)
- The Very Good Food Company traded as low as $0.972 on Oct 05, 2020, and is trading at $2.23 as of Sep 17, 2021.(18)
- Tattooed Chef ran from a low of roughly $14.09 on Dec 01, 2020, to as much as $25.35 on Sep 03, 2021.(19)
- Else Nutrition touched $1.84 on May 11, 2021, and ran to $3.23 on Aug 12, 2021.(20)
FEEL is angling to be a disruptive force in the plant-based foods space with a line of plant-based meats, cheeses along with cutting-edge R&D with keto-friendly plant-based candy products.
The world may want to get familiar with this plant-based stock on the ground floor before the masses find out.
After finding potential support around 10 cents a share in February 2021, the Feel Foods Ltd. stock as of September 17, 2021, is trading at about 35 cents – good for a move of approximately 250% in just a few short months. Given the increased global demand for plant-based foods, the FEEL stock could see higher highs based on this potential catalyst.
In addition, many of its short-, medium-, and long-term indicators look positive as of September 17, 2021, including its 20-day MA, 20-100 day MACD oscillator, 20-200 day MACD oscillator, 50-100 day MACD oscillator, 50-150 day MACD oscillator, 50-200 day MACD oscillator, 100-day MA, 150-day MA, 200-day MA, and its 100-200 day MACD oscillator.(5)
Plus, as of September 17, 2021, Feel Foods trades with a market cap of about $22.54 million.(6)
As compared to its competitors, that could be wildly undervalued.
FEEL is an agri-food holdings company focused on innovative products and technologies in the food services industry. This first and foremost includes its wholly-owned BE Good line of plant-based chicken, pork, and beef products. It is also currently investing in the research and development of keto-friendly plant-based candy products.(7)
At the moment, the company offers plant-based “cheezes” for example, such as:(7)
This melting cheese is famous for making the best vegan grilled cheese sandwich. It has mild heat and a delightful cheddar flavor. The company makes it orange not by adding color but by including organic tomato paste. It is an excellent flavor enhancer and pleasing to the eye, and also works excellent on Nachos, Pizza, and quesadillas. It’s incredibly delicious melted since the Jalapenos change the texture compared to the other organic almond milk “cheezes.”
This is for people who absolutely love the unique hint of garlic and mushroom flavor from the truffle oil. This makes a great appetizer with freshly baked bread and roasted garlic. FEEL believes this cheese best works melted on pizza, grilled cheese sandwiches, quesadillas, lasagnas, fondue, and more. But, it can also be sliced onto sandwiches, wraps, or enjoyed as cheese and crackers, etc.
This is another popular and unique melting cheese with a distinct smoky taste. Delightfully smooth and an excellent addition to any charcuterie board. It is tasty on crackers or melted on your favorite pizza, grilled cheese, or quesadilla.
Who doesn’t love pizza? This cheese has a unique blend of basil and oregano, perfect for pizza lovers. Although all of FEEL’s organic almond milk “cheezes” melt, this one was designed specifically for just that. We love to grate it from frozen onto your pizza. This way, it spreads evenly to make your creation the most esthetically pleasing.
On top of this, the company also offers plant-based chicken tenders, chicken patties, burger patties, and chicken nuggets.
But this could be only scratching the surface as the company looks to expand into multi-billion-dollar markets.
For Example, Feel Foods Is Expanding Into a Potential $1.4 Billion Plant-Based Candy Market(8)
Feel Foods is firmly in the research and development phase and is looking to expand into a potential multi-billion-dollar plant-based candy market.
For an idea of potential growth, consider this.
According to analysts at Grand View Research, as noted by Candy Industry, “The global vegan chocolate confectionery market size is expected to reach $1.41 billion by 2028, increasing at a compound annual growth rate (CAGR) of 14.8 percent.”(8)
It May Even Expand Into a Potential $5.97 Billion Vegan Dessert Market(9)
According to Grand View Research:
The global vegan dessert market size is expected to reach $5.97 billion by 2027, expanding at a CAGR of 10.1% from 2020 to 2027.
It’s Also Looking to Expand Into a Potential $8.6 Billion Plant-Based Pet Food Market(10)
There’s even massive potential for plant-based pet food.
For one, the industry could be worth $15.6 billion by 2028 from $8.6 billion in 2020 according to Research and Markets.(10)
Three, big names are already slobbering over the opportunity.
Freshpet, for example, just launched Spring & Sprout, which combines healthy plant-based proteins with cage-free eggs, fruits, and vegetables for balanced nutrition for dogs. The product intends to launch at more than 900 Petco stores in the U.S.(11)
Even Wild Earth just secured a $23 million investment from a group that included Mark Cuban. The company, according to Veg News, “currently offers nutritionally complete vegan dog food and veterinarian-developed supplements to support joint, gut, and skin health for dogs.”(12)
The company’s made several big moves over the last few weeks.
It first acquired a vegan cheese company, “Black Sheep Vegan Cheeze.” This company offers about 10 unique vegan dairy substitute products currently available in over 30 retail locations, including select locations at IGA, Nesters The Very Good Butchers, Pomme natural, Natures Fare, Vegan Supply, and many other fine retailers. Its products are located in 16 cities throughout BC and online and in-person at farmer’s markets.(13)
Feel Foods intends to finance and support a North America-wide expansion of this best-in-class brand. All while working closely with the Black Sheep founders to develop additional exceptional products for the plant-based community.
Fueling further potential growth, Feel Foods just completed construction on its 2,600 cubic sq. ft. cold storage facility. The cold storage and corporate headquarters will serve as the logistical hub for its plant-based meat and cheese products. This lower mainland location aims to enhance inventory management of the recently announced Black Sheep Vegan Cheeze products. This should allow the company to keep retailers’ shelves stocked with Black Sheep products and allow for additional product availability.(14)
The new cold storage facility also intends to spearhead the launch of FEEL’s upcoming e-commerce marketplace and the commencement of Province-wide online sales.
David Greenway – CEO
Mr. Greenway brings to Feel Foods more than two decades of experience in corporate management, finance, and developing growth strategies for various TSX Venture Exchange- and Canadian Securities Exchange-listed companies, including involvement in acquisitions, business valuations, and investor relations. For over seven years, Mr. Greenway acted as an officer and director of Mountain View Conservation Centre. Founded in 1986, this British Columbia non-profit wildlife conservation facility was dedicated to saving rare and endangered wildlife species, including the northern spotted owl.
Mr. Greenway attended University in Bournemouth, England, where he studied accounting and finance. He has held numerous directorships, senior management, and business development positions, including as the CEO of Veritas Pharma Inc., Chief Consolidated Gold Mines, SNS Silver Corp., and Sterling Mining Company.
Natasha Sever – CFO
Ms. Sever is a CPA designated in both Canada and Australia with a BCom from Edith Cowan University. She joins the company with more than 10 years of experience in senior finance roles over a wide range of industries, including consumer goods, technology, mining, and retail, most recently leading the finance department at Squish Candies; a Canadian Candy manufacturer offering vegan-alternative, plant-based products available online and at 240 retail locations across Canada including Saks off 5th, Hudson Bay Company and David’s Tea.
Ms. Sever has held officer positions at several publicly listed companies in both Canada and Australia. She has a proven record of working in alignment with and to the benefit of the board and associated stakeholders. Her extensive experience with company financings as well as ASX, TSX, and CSE regulatory compliance will serve to ensure the company manages its affairs transparently and properly.
Krystal Pineo – Director
Krystal Pineo is the founder of KP Capital, a family office and corporate advisory firm. Krystal was the co-founder and former director of The Yield Growth Corp (now Better Plant Sciences Inc), a CSE-listed company offering a collection of high-efficacy, plant-based products for optimum health and wellness. Krystal is also the acting COO at Absolem Health Corp., a company focused on creating natural solutions for human health optimization through functional and medicinal products
Anthony Chan – Director
Anthony has over 28 years of experience in accounting and auditing as a Chartered Professional Accountant (CPA, CA). He has acted as CFO for several publicly-traded companies.
Kirk Hasley – Sales and Operations
Mr. Kirk Hasley’s career spans the better part of the last two decades in sales, marketing, and business development roles. The first half of his career was with Xerox Canada. There, he led sales for their Office Solutions Group in British Columbia. The second half of his career has been working with fast-growing start-ups bringing new products to market, and accelerating revenue growth. Mr. Hasley joined Mobify Research and Development (acquired by Salesforce) as their first Head of Sales. He went on to lead revenue growth for other organizations like Mintent Software and Exan Software (a division of Henry Schein).
Michael Nevens – Ecommerce
Over the past 14 years, Mr. Michael Nevens has been a serial Entrepreneur in the E-Commerce and Digital Marketing space. At Mr. Nevens’s direction, his online sales campaigns have generated over $100 million in online revenue in many cases, from the start-up to cash flow positive. Mr. Nevens’s specialty has been working with companies focused primarily on the health and wellness sector, including skincare, dietary supplements, and coffee. Mr. Nevens has a track record of driving ROI in e-com conversion due to his marketing and paid advertising expertise. These skills are highly valuable in a digital age where the consumer continues shifting towards online purchases while e-commerce continues impressive growth.
Robert S. Rendle
Mr. Rendle previously was a Partner at Alberta-based All Clean Natural. This company grew under his guidance from direct to consumer sales to a Canada-wide distributed portfolio of products available at over 1,000 locations countrywide, including Loblaws, Safeway, Save On Foods, London Drugs, Co-Op, Chevron, and many other retailers across Canada. Mr. Rendle grew his team to over 100 personnel, handling logistics from product supply, packaging, marketing, and distribution.
David has over 20 years of experience in the hospitality industry in Canada and China, including executive chef positions at Sheraton, Four Points, and Shangri-la hotels in China and as a restaurant owner in White Rock, BC.
Source 1: https://vegnews.com/2021/6/vegan-food-market-14-trillion-by-2050
Source 3: https://www.veganfoodandliving.com/news/unilever-ceo-plant-based-diet/
Source 4: https://finance.yahoo.com/quote/BYND/history?p=BYND
Source 5: https://www.barchart.com/stocks/quotes/FEEL.CN/overview
Source 6: https://finance.yahoo.com/quote/FEEL.CN/
Source 7: Company Investor Deck
Source 8: https://www.candyindustry.com/articles/89856-global-vegan-chocolate-market-to-reach-141b-in-2028
Source 9: https://www.grandviewresearch.com/press-release/global-vegan-dessert-market
Source 10: https://www.prnewswire.com/news-releases/global-vegan-pet-food-market-forecast-to-2028—covid-19-impact-and-analysis-301343291.html
Source 11: https://www.prnewswire.com/news-releases/freshpet-launches-fresh-vegetarian-dog-food-brand-spring–sprout-301368725.html
Source 12: https://vegnews.com/2021/9/wild-earth-shark-tank-mark-cuban
Source 13: https://finance.yahoo.com/news/feel-foods-ltd-signs-definitive-123000976.html
Source 14: https://finance.yahoo.com/news/feel-foods-ltd-completes-construction-123000813.html
Source 15: https://www.nytimes.com/2019/10/14/business/the-new-makers-of-plant-based-meat-big-meat-companies.html
Source 16: https://www.foodandwine.com/news/mcplant-mcdonalds-vegan-burger-debut
Source 17: https://www.totallyveganbuzz.com/news/jimmy-dean-plantbased-patties/
Source 18: https://finance.yahoo.com/quote/VRYYF/history?p=VRYYF
Source 19: https://finance.yahoo.com/quote/TTCF/history?p=TTCF
Source 20: https://ca.finance.yahoo.com/quote/BABY.V/history?p=BABY.V
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